Building effective corporate partnerships with non-profits – audio
Strategic partnerships offer corporates the opportunity to create business and social value. Here, Sally Garis looks at how companies are adopting more effective ways to partner with the non-profits.
Summary
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- Corporates seek ways to be more effective when partnering with non-profits to build competitive advantage, attract and retain talent, and maintain their social license to operate.
- We have identified six key trends that help corporates develop more effective partnerships. These include building trusting and transparent relationships from the start, thinking beyond traditional funder-grantee relationships with a focus on impact, and aligning what is offered in the partnerships to what is needed.
- The others are ensuring what is asked of non-profits is proportionate to what is given, paying what it takes (consistent with recent research) and talking early and often about the exit.
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