‘Should we make a TikTok?’

Insights into how young people use online information about jobs.

How do young Australians (aged 17–25) use online platforms to explore job opportunities and career paths? This report shares insights from two focus groups and a survey, exploring how young people use social media to learn about jobs and workplace experiences.

While job posting websites remain the most trusted source, the findings highlight that authentic and relatable video content can effectively capture young job seekers’ attention. The report offers practical guidance for employers to craft recruitment strategies that resonate with this audience.

Rebuilding the Career Ladder Initial Evaluation Report Get in touch
‘Should we make a TikTok?’
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